Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

By Steven D. Levitt, Stephen J. Dubner

Now in Paperback—the New York Times bestsellerand persist with as much as the innovative bestsellers Freakonomics and SuperFreakonomics—with a brand new writer Q&A.

With their trademark mixture of alluring storytelling and unconventional research, Steven D. Levitt and Stephen J. Dubner take us inside of their idea strategy and educate us all the best way to imagine a section extra productively, extra creatively, extra rationally. In Think Like A Freak, they provide a blueprint for a completely new method to resolve difficulties, no matter if your curiosity lies in minor lifehacks or significant international reforms. the themes diversity from company to philanthropy to activities to politics, all with the aim of retraining your mind. alongside the way in which, you’ll examine the secrets and techniques of a eastern hot-dog-eating champion, the explanation an Australian health care professional swallowed a batch of risky micro organism, and why Nigerian email scammers make some extent of claiming they’re from Nigeria.

Levitt and Dubner it appears that evidently see the area like not anyone else. you can now too. by no means ahead of have such iconoclastic thinkers been so revealing—and a lot enjoyable to read.

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A documentary movie referred to as Smile Pinki, which Mullaney helped produce, received an Academy Award. now not coincidentally, Mullaney had became the association right into a fund-raising juggernaut, taking in approximately $1 billion all informed. the talents that have been worthwhile as an advert guy have been necessary as a fund-raiser too—targeting power donors, honing the Smile teach message, and pitching its challenge with simply the ideal mixture of pathos and verve. (He additionally knew the way to purchase up ny occasions “remnant” advert house at a fragment of the sticky label rate. ) alongside the best way, Brian Mullaney realized very much in regards to the incentives that lead humans to provide funds to a charity. This led him to aim whatever so strange that, as he says, “many humans suggestion we have been loopy. ” the belief started with an easy query: Why do humans provide funds to charity? this can be a type of noticeable questions that almost all shrewdpermanent humans will possibly not imagine to invite. Mullaney grew to become fed on through it. A raft of educational examine pointed to 2 major purposes: 1. individuals are really altruistic, pushed by means of a wish to aid others. 2. Giving to charity makes them consider larger approximately themselves; economists name this “warm-glow altruism. ” Mullaney didn’t doubt those components. yet he inspiration there has been a 3rd issue, which individuals didn’t speak about: three. as soon as everyone is requested to donate, the social strain is so nice that they get bullied into giving, even supposing they want they’d by no means been requested within the first position. Mullaney knew that quantity three used to be very important to grin Train’s luck. That’s why their thousands of mailings integrated a photo of a disfigured baby short of cleft surgical procedure. whereas no fund-raiser in his correct brain might ever publicly admit to manipulating donors with social strain, each person knew how robust this incentive was once. yet what if, Mullaney notion, rather than downplaying the strain, Smile teach have been to focus on it? that's, what if Smile educate provided capability donors how to alleviate the social strain and provides cash whilst? That’s how a method often called “once-and-done” used to be born. Here’s what Smile teach might inform capability donors: Make one reward now and we’ll by no means ask for one more donation back. so far as Mullaney knew, a once-and-done process had by no means been attempted before—and with reliable cause! In fund-raising, buying a brand new donor is hard and costly. nearly each charity first and foremost loses funds during this part. yet donors, as soon as hooked, are likely to supply repeatedly. the key to fund-raising good fortune is cultivating those repeat givers—so the very last thing you’d are looking to do is decided them unfastened once you’ve hooked them. “Why could you ever comply with now not harass donors whilst harassing is the most element for fulfillment in unsolicited mail? ” Mullaney says. Smile teach took this harassment heavily. should you made an preliminary donation, you'll anticipate a typical of eighteen mailings a 12 months. when you gave to grin educate, you have been moving into a long term dating even if you loved it or now not. yet Mullaney suspected there has been a complete universe of alternative humans available in the market without curiosity in a long term relationship—and, certainly, who could be pissed off via Smile Train’s stalking.

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