Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

By William Lidwell

Whether a campaign or a museum express, a online game or a posh regulate procedure, the layout we see is the fruits of many innovations and practices introduced jointly from numerous disciplines. simply because nobody might be a professional on every little thing, designers have continuously needed to scramble to discover the knowledge and information required to make a layout work—until now.

Universal ideas of layout, Revised and Updated is a entire, cross-disciplinary encyclopedia of layout. Richly illustrated and straightforward to navigate, it pairs transparent causes of each layout thought with visible examples of the innovations utilized in perform. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, each significant layout inspiration is outlined and illustrated for readers to extend their knowledge.

This landmark reference becomes the traditional for designers, engineers, architects, and scholars who search to expand and increase their layout expertise.

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